Digital n Marketing Things

  In the rapidly changing world of Digital Marketing, AI is slowly becoming a game changer helping marketers to analyse large amounts of data, predict customer behavior and also deliver campaigns that are highly targeted. AI offers tools that allow brands to connect with audiences in more meaningful and impactful ways. 1. Personalization Using Chatbots   Chatbots have the ability to deliver personalized experiences to consumers through tools like answering questions and providing recommendations. They can also be used to collect information from consumers and track user behavior, this allows marketers to deliver campaigns that are suited to the behavior of the consumer. 2. The use of Predictive Analysis   This involves using AI algorithms to analyze customer data and make predictions on customer behavior. This can also be used to create personalized and targeted marketing campaigns. Let's say a customer bought a Product X from Company Y a couple of times in a year, this gives a lev